Wednesday, March 28, 2012

Indulge with Strawberry and White Chocolate with Avon Naturals

I guess most girls are smitten with sweetness and softness and everything that comes with it. So there needs no explanation why I came to love this new shower gel and body lotion from Avon.

                                 Strawberry and White Chocolate Shower Gel and Body Lotion

Every time I use these I feel nothing but sweetness and softness and indulgence that lasts. :) Night time is the perfect time to bathe and nourish in these as the scent calms the senses and makes you imagine you're sleeping in a field of strawberries! I just love these two so much that I will be buying again and again, that I am sure of.

* Shower Gel
The shower gel smells so good and it really leaves the skin so soft after rinsing. I use this with a pouf and lather gently in circular motion all over my body. It never strips the skin of its moisture and for people with normal skin, I guess applying lotion after bath is not necessary as this is very moisturizing.

* Body Lotion
Like the shower gel, this body lotion smells equally as good. It gives the skin that needed moisture and gives such a velvety feeling that lasts for hours.

I am glad that my best friend introduced this to me. :) She really knows how to catch my heart. If you have a chance to grab these treats, please do not hesitate, give it a shot right away. I believe Avon offers this on sale for I think a few bucks over a hundred pesos each (I'm sorry I forgot).

And don't worry, ants will not eat you while you're sleeping. :)

Thursday, March 22, 2012

MAGNUM: Ahh.. Kaya Naman Pala.

Lately, I have been seeing posts of this ice cream on stick on Facebook and it kept me wondering why on earth this ice cream is such a hit. I haven't tried this yet personally (blame it on the diet), but seeing the hype makes me want to break the rules of my diet just to figure out how did this made it to center stage.

Some of my friends say that it only tastes like most of the ice creams on sticks you can find in the market, and that it is not in any way more special that Dairy Queen's Dilly Bar. But that is just their opinion (thanks to that, I now have no urges whatsoever to kill my diet). Having that said, one thing came into my mind: Great marketing strategy through a very effective media, Facebook (and Twitter).

And this article from Yahoo News validated my idea.

"How an ice-cream bar turned into a trending topic and almost sold out."

It trended when it launched on Feb. 28 and then again sometime around March 7. A week later, on March 15, it was the fourth top trending topic on Yahoo! Search.

Kony? Gerald Anderson’s birthday? A TV announcer’s controversial remark?

Nah. Try Magnum.

The ice-cream bar by Unilever-RFM Ice Cream Inc., has inundated the Net with mentions on Facebook and postings on Instagram, a photo sharing app especially favored on Twitter.

On the day it launched, Magnum immediately became the top trending topic on Twitter, gaining millions of impressions, according to Brian Chanyungco, assistant brand manager of Selecta. In online marketing, impressions are the estimated reach of an ad or a topic.

This means that when the brand’s social media-savvy brand “ambassadors” tweeted or used #Magnum, it was retweeted or re-shared by possibly, tens of thousands of the celebrities’ fans or followers to their own network of friends, and so on.

Celebrity stylist Liz Uy alone has more than half a million followers. She is a Magnum “ambassador” together with actress Solenn Heussaff (498,000+ followers), TV host and Esquire style director Raymond Gutierrez (450,000+ followers), designer Rajo Laurel and Chef Erwann Heussaff (100,000+ followers each), and columnist and social bon vivant Tessa Prieto-Valdes (30,000+).

The Yahoo! search trend on March 15 may have something to do with the celebrity Magnum VIP Party scheduled that evening.

But, you can only hashtag a product so far—officially #Magnum with other crowd-sourced variations like #MagnumIceCream and #Magnummadnessmanila. No hashtag can save a dud from sinking. But the opposite is also true: a great product will create its own perfect wave for others to ride on.

Right time, right product

And for many Pinoys, Magnum was the wave du jour.

It arrived at the sudden onset of summer, when temperatures rose to 32 degrees.

For those who have traveled to the U.S., Europe and other parts of Asia, it’s a familiar product—Magnum being the biggest global brand of Unilever and having been in the market since the 1987.

Described as “gourmet” ice-cream, Magnum is coated with Belgian chocolate—said to be the best in the world—that’s been formulated to crack into desirable shards to reveal a generous bar of vanilla or chocolate ice cream.

In the Philippines, three flavors have been introduced (elsewhere in the world, there are 10 or so variants): Classic, Almond and Chocolate Truffle.

Prized flavors, social buzz

What fed the frenzy was the way certain flavors—especially Chocolate Truffle—seemed to run out faster than the Classic. This led to Instagrams on Twitter showing people triumphantly holding a bar (and sometimes a box) of the prized flavor.

Bindoy Baltazar, marketing director of Selecta, admitted the popularity of the product exceeded their expectations but declined to say by how much. But, he allowed, stores have been re-ordering on a daily basis; before Magnum, re-orders of other products would be made every two days.

And the run has been happening on the strength of social buzz alone. Ads for the mainstream media—radio, TV, print—aren’t due until the coming week, Baltazar added.

Cheap? Not cheap?

At P50 a bar, Magnum is pricier than most—a Cornetto, another Selecta product, is half the price—but Baltazar says that the product, which is made and shipped from Indonesia and Australia, is priced lower than a Magnum in Singapore, which costs around SGD$3, or around P102.

As assistant brand manager Chanyungco puts it, “People can afford a P130 cup of coffee, an P80 cupcake and an P80 milk tea, so P50 for a Magnum is very affordable.”

And given the perennially low stocks in convenience stores and the way rhapsodic status updates continue to show up on social sites, people, so far, have agreed.

Source: Yahoo News

Saturday, March 17, 2012

Just For Fun: MakeUp Session With My Friend Jac

It is always exciting to play with make-up but it can be also even more exciting to do it for a friend. Jac is my best friend since college and we went through all of it together and until now, we share the same interests may it be on make-up or skin care.

I am a lover of make up and all the things that come with it, but I am not an expert. So I was so thrilled when she asked me to doll her up for her office event, and who am I to say no?? :)

Here is a Before and After photo of our playtime:

Haha, why was she so shy to smile for heaven's sake? I remember I'd have to convince her to say yes when I told her I'm gonna blog about this. :) I'm glad she was very happy with the end result (though she know that she must, or else...haha..kidding!).

" A friend is one to whom one may pour out all the contents of one's heart, chaff and grain together, knowing that the gentlest of hands will take and sift it, keep what is worth keeping and with a breath of kindness blow the rest away." - Arabian Proverb

Monday, March 5, 2012

For A Change That Will Do Me Good

My new friends - during the orientation day
(Me, Erikka, Marj and Kikoh)

A month ago, I applied for an airline as a Flight Attendant. Luckily, I got selected after a series of interviews and assessments and I could not thank heaven enough for this wonderful blessing given to me. Until now, the fact still sits at the top of my head and I will have to rub it in to let reality sink in.

My brother is a flight attendant too working for a different airline and I can see how he enjoys the job. Years and years ago, he kept on convincing me to try my luck and join the bandwagon as he knows I will like the things that he likes and enjoy the perks he gets to enjoy. But being the "maton" that I am who prefers chucks over stilettos and jeans over skirts, I doubted. I said I will never get to live the lifestyle exuded by the glam that is of flight attendants and other than make-up, there is nothing I really like about them.

Everything changes with age. After years of brushing my brother's advise, I realized that I am NOT GETTING ANY YOUNGER. Ouch. 5 years from now, it will no longer be cute for me to be "maton" and speaking of being work-wise, I must now decide whether to remain in the so called "technical environment" I used to live in and rot here forever. That sends a not-so-happy thought in my head and a voice in me kicked in saying, it is now or never.

So that's it, a month ago, I checked online, looking for an airline open for hiring and I was able to see one. Immediately, I took all the necessary steps and thank God my heart wasn't broken on this one. Weeks from now, I will be leaving for training and that means that I will have to relocate near the airline's base. Another challenge, yes. Another phase of my life that I will be very excited to discover.

But then again, there are still a lot that I have to learn. When I get to think of what is ahead of me, I feel the fluttering of butterflies in my stomach. Maybe I am just so excited.. It's like the act of preparing to jump in bungee jumping, nerve wracking but with full excitement. :)

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